On  June 15th the 2013 FIFA Confederations Cup will begin in Brasilia, Brazil. A champion will not be crowned until June 30th in Rio de Janerio, and matches will take place in six different cities throughout Brazil. You might be thinking, how is everyone going to make it back and forth between all of these locations? Thankfully, Kia is standing by ready to help!

Kia has been anointed as the official automobile partner of the 2013 FIFA Confederations Cup, as a partner of this event, the South Korean automaker will be providing 198 passenger cars for officials. A combination of many different new Kia models will be provided throughout the event, vehicles like the Sorento and the Rio.  

President of Kia Motors' Central & South America regional headquarter, Young-Kew Park, had this to say about the sponsorship, saying "Kia Motors is a proud supporter of football and we are excited to play an integral role in the successful coordination of 2013 FIFA Confederations Cup. We believe that connecting with the world through its most watched sport will not only raise the profile of the Kia brand, but also demonstrate its vibrant, distinctive and reliable identity and attributes."1

Interested in learning more about Kia and its worldwide brand plans? Stay tuned to the Fort Wayne Kia blog. You can always see some of the new Kia models for yourself by visiting our dealership in person at 1030 Ave of Autos in Fort Wayne, Indiana.

Source: 1 http://www.4-traders.com/news/KIA-Motors-Corporation-Kia-Motors-ensures-smooth-transportation-with-fleet-for-2013-FIFA-Confedera--16918559/

Categories: News
Tags: Rio, Sorento